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In 1905, Masunaga Optical planted the seeds of the optical industry in Fukui, Japan. The company’s founder, Gozaemon Masunaga, brought skilled craftsmen from Tokyo and Osaka and created a system where they could operate from independent workshops. By 1911 there were 13 factories in Fukui Prefecture, and today 90% of all domestic optical frames are made in this area.

The company’s mission statement since the establishment states, “We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses.” These words still form the basis of the employees’ conduct code, even 100 years after establishment.

1905 Gozaemon Masunaga invites craftsmen from Osaka to live in Fukui and establish an optical frame industry in that region
1911 Masunaga wins its first Gold Medal at the National Manufacturing Trade Exhibition
1917 Improved technology for gold/copper and gold/silver frames
1932 Japan Manufacturer’s Association Award for services to trade and industry
1933 Emperor visits Fukui and is presented with 3 Masunaga frames
1936 Gozaemon Masunaga II takes over the company after death of the founder
1955 Main factory moves to present location in Fukui
1957 Company incorporates with Gozaemon Masunaga as President
Visit by Prince Takamatsu
1963 Visit by Prince Mikasa and former Prince Minister Shigeru Yoshida
1968 Visit by Crown Prince (the present Emperor) and Princess
1970 Masunaga frames placed in Osaka Expo Time Capsule
1979 Junichi Masunaga becomes President
1984 KOKI Europa (Switzerland) established
1989 Satoru Masunaga becomes President
1991 Sales begin of KOKI Sportsflex frames (made of shape memory metal)
1992 KOKI MASUNAGA Malaysia Sdn.Bhd. established
1995 KOKI MASUNAGA Hong Kong established
1997 MASUNAGA poster wins Boston Good Design Award
1998 MASUNAGA poster wins Chicago Good Design Award and becomes part of the permanent collection
1999 Visit by Prince Akishino and Princess Kiko
Masunaga Group, Inc. (USA) established
Awarded the best prize of Sunglass as the first Japanese company at Silmo Award

Wins IF Design Award

MASUNAGA poster wins Reddot Award: communication design 2001

MASUNAGA poster wins Industrial Art Director Award in 2000, 42nd Catalogue & Poster Fair
Wins Good Design Prize from Secretary of Small and Medium Enterprises

MASUNAGA poster wins Good Design Award

MASUNAGA poster wins Japan Chamber of Commerce and Industry in 43rd Catalogue & Poster Fair
2002 MASUNAGA 1905 retail store opens in Aoyama, Tokyo
MASUNAGA 1905 retail store opens at LACHIC in Nagoya

Release of the centennial model on the 100th anniversary

Received Design Excellent Company Award
2007 MASUNAGA 1905 retail store opens in Beijing
2009 Selected to 300 energetic manufacturers (Ministry of Economy, Trade and Industry)
2010 MASUNAGA 1905 Premier retail store opens in Akasaka, Tokyo